Privacy policy

LUSCIOUS DIAMONDS — PRIVACY POLICY

Last updated: September 7, 2026

Luscious Diamonds Inc., carrying on business as Luscious Diamonds ("Luscious Diamonds," "we," "us," or "our"), operates this website and online store, including the related information, content, features, tools, products and services made available through it (collectively, the "Services").

Our online store is powered by Shopify, which provides the ecommerce platform and related technologies that enable us to offer the Services.

This Privacy Policy explains how we collect, use, disclose, retain and protect personal information when you visit or use our website, make a purchase, create or access a customer account, communicate with us, subscribe to marketing communications, or otherwise interact with the Services.

If there is a conflict between this Privacy Policy and our Terms of Service regarding the collection, use or disclosure of personal information, this Privacy Policy will govern with respect to those privacy matters.

By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy.

PERSONAL INFORMATION WE COLLECT OR PROCESS

"Personal information" means information that identifies you or can reasonably be associated with you. It does not include information that has been anonymized or de-identified so that it can no longer reasonably identify you.

Depending on how you interact with Luscious Diamonds and the Services, we may collect or process the following categories of personal information:

Contact Information

Your name, email address, telephone number, billing address, shipping address and other contact information you provide to us.

Account Information

Your email address, profile details, preferences, settings and authentication-related information used to access your customer account.

Luscious Diamonds customer accounts currently use email-based authentication. When you sign in, a secure one-time verification code may be sent to your email address. A password is not required for this customer-account process.

Order and Transaction Information

Information about products you view, add to your cart, purchase, return or cancel, together with order details, order history, selected product specifications, shipping details, payment status and related transaction information.

Payment Information

Payments may be processed through Shopify and other authorized payment providers.

Depending on the payment method used, payment providers may collect information such as payment card details, billing information, transaction identifiers and payment authorization information.

Where payment information is processed directly by Shopify or another payment provider, Luscious Diamonds generally receives the information necessary to confirm and administer the transaction rather than storing complete payment-card credentials ourselves.

Communications

Information you provide when contacting Luscious Diamonds, including customer-support inquiries, customization requests, product questions, Return Authorization requests, order-related communications and communications with the Luscious Concierge.

Device and Technical Information

Information about the device, browser or network you use to access the Services, which may include your IP address, device identifiers, browser type, operating system and other technical information.

Usage Information

Information regarding how you interact with the Services, including pages visited, products viewed, searches, navigation activity, interactions with features and the date and time of those interactions.

Marketing and Preference Information

Your marketing preferences, subscription status, consent information and information relating to your interaction with our promotional communications where applicable.

HOW WE COLLECT PERSONAL INFORMATION

We may collect personal information:

  • directly from you when you place an order, create or access an account, subscribe to communications, contact us or otherwise provide information;

  • automatically when you browse or interact with our website through cookies and similar technologies;

  • from Shopify and other service providers that help us operate the Services;

  • from payment providers, fraud-prevention providers, shipping providers and other parties involved in completing your transaction;

  • from marketing, analytics and advertising providers where permitted by applicable law and your privacy choices; and

  • from other third parties where you have authorized the disclosure or where collection is otherwise permitted by law.

HOW WE USE PERSONAL INFORMATION

We may use personal information for the following purposes.

Providing and Fulfilling the Services

We use personal information to:

  • process and administer orders;

  • process or facilitate payments;

  • confirm product selections and specifications;

  • arrange production, fulfilment and delivery;

  • provide order and shipping updates;

  • administer authorized returns, refunds and cancellations;

  • maintain customer accounts and order histories;

  • respond to customer inquiries;

  • provide customer support and Luscious Concierge services;

  • process customization or bespoke-jewellery requests;

  • remember preferences;

  • improve the shopping experience; and

  • provide products, services or information requested by you.

Because Luscious Diamonds jewellery is made to order, certain information concerning your design selections, size, metal, diamond specifications, customization requests and delivery requirements may be used to manufacture and fulfil your order.

Improving Our Website and Services

We may use information about how customers interact with our website to understand usage, maintain functionality, improve customer experience, evaluate performance, develop services and identify products or content that may be relevant to customers.

Marketing and Advertising

Where permitted by applicable law, we may use personal information to provide marketing and promotional communications and to measure or improve our marketing.

Where consent is required, including for commercial electronic messages subject to Canada's Anti-Spam Legislation ("CASL"), we will rely on the consent or other lawful basis permitted by applicable law.

You may unsubscribe from promotional emails at any time using the unsubscribe link contained in our marketing communications.

Unsubscribing from marketing communications will not prevent us from sending transactional or service-related messages concerning your account, orders, payments, deliveries, returns or other transactions.

Security and Fraud Prevention

We may use personal information to:

  • authenticate account access;

  • protect transactions and customer accounts;

  • detect, investigate and prevent suspected fraud;

  • identify unauthorized activity;

  • protect our website, systems, business and customers;

  • investigate security incidents; and

  • comply with payment-provider or fraud-prevention requirements.

If you use a customer account, you are responsible for maintaining the security of your email account and other authentication information used to access it.

You should not provide one-time verification codes or other account-access information to unauthorized persons.

Communicating With You

We may use your information to provide customer service, respond to inquiries, provide order information, resolve issues and maintain our business relationship with you.

Legal and Business Purposes

We may use personal information where reasonably necessary to:

  • comply with applicable laws and regulatory requirements;

  • respond to lawful requests, court orders, subpoenas or other legal processes;

  • investigate disputes or potential legal claims;

  • establish, exercise or defend legal rights;

  • enforce our Terms of Service and other policies;

  • maintain appropriate business and transaction records; and

  • protect Luscious Diamonds, our customers, our service providers or others from unlawful or harmful activity.

COOKIES AND SIMILAR TECHNOLOGIES

Luscious Diamonds, Shopify and certain authorized service providers may use cookies, pixels and similar technologies to operate the website, remember preferences, analyze usage, maintain security and, where permitted, support marketing and advertising.

Depending on your location and applicable law, you may be provided with choices regarding non-essential cookies and certain uses of personal information through our cookie banner or other customer-privacy controls.

Your browser settings may also allow you to block, delete or restrict cookies. Doing so may affect certain website features or functionality.

HOW WE DISCLOSE PERSONAL INFORMATION

We may disclose personal information where reasonably necessary to operate our business and provide the Services.

Recipients may include:

Shopify

Our store is hosted and powered by Shopify, which processes information in connection with your use of our store and Shopify's services.

Payment Providers

Payment processors, financial institutions and payment-service providers involved in processing and administering transactions.

Service Providers

Companies that provide services to us, including:

  • website and technology services;

  • cloud hosting;

  • data analytics;

  • customer support;

  • fraud prevention;

  • payment processing;

  • jewellery production or order fulfilment services where applicable;

  • shipping, courier and logistics services;

  • communications services; and

  • professional or administrative services.

These providers may process personal information to perform services for us or as otherwise permitted by their agreements and applicable law.

Marketing and Advertising Providers

Where permitted by applicable law, we may disclose or make information available to marketing, analytics or advertising partners to measure campaigns, provide marketing services or support advertising.

Depending on where you reside, certain activities may be considered "sharing," "sale," or processing for targeted advertising under applicable privacy laws. Where applicable, you may have the right to opt out of those activities.

Parties You Authorize

We may disclose information when you direct us to do so, request a service involving another party, consent to disclosure, interact with third-party features, or otherwise authorize the disclosure.

Corporate and Professional Parties

We may disclose personal information to professional advisers, insurers, accountants, legal counsel, auditors or other parties where reasonably necessary for legitimate business, legal or compliance purposes.

Business Transactions and Legal Requirements

Personal information may be disclosed in connection with an actual or proposed merger, acquisition, restructuring, financing, sale of assets, insolvency or similar transaction.

We may also disclose information where required by law or where reasonably necessary to enforce our rights, comply with lawful requests or protect Luscious Diamonds, our customers or others.

OUR RELATIONSHIP WITH SHOPIFY

The Services are hosted by Shopify.

Shopify collects and processes personal information about your access to and use of the Services in order to provide, protect, personalize and improve Shopify services and the ecommerce services used by Luscious Diamonds.

Information submitted through our store may therefore be transmitted to and processed by Shopify and its authorized service providers, including in countries outside your place of residence.

Shopify may also provide enhanced ecommerce, analytics, security, personalization, advertising or network-related features using information generated through interactions with Shopify-powered stores, subject to Shopify's applicable terms, privacy practices and your available privacy choices.

For information about how Shopify processes consumer information, please review the Shopify Consumer Privacy Policy:

https://www.shopify.com/legal/privacy/consumers

Shopify also provides privacy controls that may allow consumers to manage certain uses of their personal information:

https://privacy.shopify.com/en

Where Shopify processes personal information independently for its own purposes, Shopify is responsible for that processing in accordance with its applicable privacy policies.

THIRD-PARTY WEBSITES AND SERVICES

Our website may contain links to third-party websites, services, social-media platforms or other online services that are not operated or controlled by Luscious Diamonds.

We are not responsible for the privacy, security, accuracy or practices of third-party websites or services.

When you leave our website or interact with a third-party service, you should review that party's privacy policy and terms.

The inclusion of a third-party link does not, by itself, constitute an endorsement of that third party or its content.

CHILDREN'S PRIVACY

The Services are not intended for children under the age of majority applicable in their jurisdiction, and we do not knowingly collect personal information from children in circumstances where parental or guardian consent is legally required.

If you are a parent or guardian and believe that a child has provided personal information to Luscious Diamonds improperly, please contact us so that we can review the matter and take appropriate action.

SECURITY

We use reasonable administrative, technical and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration or disclosure.

However, no security measure, transmission method or information-storage system can be guaranteed to be completely secure.

You should avoid sending highly sensitive or confidential information through unsecured communication channels.

RETENTION OF PERSONAL INFORMATION

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

  • provide the Services;

  • administer customer accounts and transactions;

  • maintain business, accounting and transaction records;

  • meet legal, tax and regulatory requirements;

  • resolve disputes;

  • prevent fraud;

  • enforce agreements and policies; and

  • establish, exercise or defend legal claims.

The appropriate retention period may depend on the nature of the information, the reason it was collected and applicable legal requirements.

When personal information is no longer required, we may delete, anonymize or otherwise dispose of it in accordance with applicable requirements.

INTERNATIONAL PROCESSING AND TRANSFERS

Luscious Diamonds is based in Canada, but Shopify and other service providers may process or store personal information in Canada, the United States and other jurisdictions.

As a result, personal information may be subject to the laws of jurisdictions outside your province, territory, state or country of residence and may be accessible to courts, law-enforcement agencies or governmental authorities in those jurisdictions where permitted by law.

Where applicable law requires specific safeguards for international transfers, we or our service providers may rely on legally recognized transfer mechanisms.

YOUR PRIVACY RIGHTS AND CHOICES

Depending on where you live and applicable law, you may have certain rights concerning your personal information.

These may include the right to:

  • request access to personal information we hold about you;

  • request correction of inaccurate or incomplete personal information;

  • request deletion of personal information in certain circumstances;

  • withdraw consent where processing is based on consent, subject to legal or contractual restrictions;

  • receive information about how personal information has been used or disclosed;

  • request a portable copy of certain personal information where applicable;

  • object to or restrict certain processing where applicable; and

  • opt out of certain targeted advertising, sale or sharing activities where applicable.

These rights are not absolute and may be subject to legal exceptions.

We may need to verify your identity before processing a privacy request.

Where permitted by law, an authorized representative may submit a request on your behalf, although we may require evidence of authorization and identity verification.

GLOBAL PRIVACY CONTROL AND TARGETED-ADVERTISING CHOICES

Depending on your location and the technologies used by Shopify or our website, Global Privacy Control ("GPC") signals or similar legally recognized opt-out signals may be processed as requests to opt out of certain cookie-based sale, sharing or targeted-advertising activities where required by applicable law.

You may also use privacy controls made available through Shopify or our website where applicable.

MARKETING COMMUNICATION PREFERENCES

You may unsubscribe from promotional emails by clicking the unsubscribe link contained in our marketing communications.

You may also contact us to update your marketing preferences.

Even after opting out of promotional communications, we may continue to send communications necessary to administer orders, accounts, returns, payments, deliveries, security notices or other transactions.

COMPLAINTS

If you have a question or complaint regarding how Luscious Diamonds handles personal information, please contact us using the information below.

We will review privacy-related inquiries and respond as required by applicable law.

Depending on where you live, you may also have the right to contact the privacy or data-protection regulator responsible for your jurisdiction.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes to our business practices, technology, Services, Shopify functionality, legal requirements or other operational reasons.

When we update this Privacy Policy, we will revise the "Last updated" date displayed above and provide any additional notice required by applicable law.

We encourage you to review this Privacy Policy periodically.

CONTACT US

For questions about this Privacy Policy, our privacy practices or a request concerning your personal information, please contact:

Luscious Diamonds
Luscious Diamonds Inc. O/A Luscious Diamonds
Unit C208B, 777 Bay Street
Toronto, Ontario M5G 2C8
Canada

Email: hello@lusciousdiamonds.com
Telephone: +1 416-565-2839