The 4Cs of Diamonds: The Luscious Standard for Exceptional Quality
At Luscious Diamonds, we believe true luxury should never require compromise. Instead of asking you to choose between size, color, clarity, or brilliance, we've created one uncompromising standard: E Color, VVS Clarity, with Excellent Cut for round brilliant diamonds and exceptional proportions, polish and symmetry for fancy shapes. Every center stone is carefully selected to deliver exceptional beauty, remarkable purity, and extraordinary brilliance. Combined with dynamic metal pricing, professional certification, a complimentary appraisal, and Digital Concierge — Message Us 24/7, we provide a luxury experience built on transparency, value, and exceptional craftsmanship.
The Luscious Standard at a Glance
Excellent Cut: Maximum brilliance, fire, and sparkle.
E Color: A bright, crisp, colorless appearance.
VVS Clarity: Exceptional purity with an eye-clean finish.
Carat Weight: Beauty created through balance, not size alone.
Dynamic Metal Pricing: Pricing that reflects current precious-metal market conditions.
Certified & Appraised: Eligible centre diamonds include independent certification, and every jewellery purchase includes a complimentary appraisal.
Digital Concierge — Message Us 24/7: Personalized guidance whenever you need it.
What Is a Diamond Cut?
A diamond’s cut is one of the most important factors influencing its beauty. Unlike color and clarity, which are naturally occurring characteristics, a diamond’s cut is determined by the precision and craftsmanship used to shape and polish the stone. A well-cut diamond allows light to enter the stone, reflect internally, and return to the eye as exceptional brilliance. Gemologists evaluate a diamond’s cut based on several important factors, including proportions, symmetry, polish, brilliance, fire, and scintillation. For standard round brilliant diamonds, GIA uses five cut grades: Excellent, Very Good, Good, Fair and Poor. Fancy-shaped diamonds are evaluated differently, with particular attention to proportions, symmetry, polish and overall visual performance.
The Luscious Standard for Exceptional Cut
For round brilliant centre diamonds, Luscious Diamonds selects stones with an Excellent cut grade. For fancy shapes, we carefully assess proportions, polish, symmetry and overall beauty to meet the Luscious Standard.
What Is Diamond Color?
Diamond color measures the absence of color within a white diamond. The internationally recognized color scale ranges from D to Z, with D representing the highest level of colorlessness. Diamonds are commonly grouped into the following categories: D-F: Colorless G-J: Near Colorless K-M: Faint Color N-R: Very Light Color S-Z: Light Color
The Luscious E Color Standard: Exceptional Rarity
At Luscious Diamonds, every center stone meets our E Color requirement. An E-color diamond belongs to the exclusive colorless category and represents one of the highest color grades available. Its crisp, bright, icy-white appearance creates a refined aesthetic that enhances brilliance and maximizes the reflection of light. By selecting only E-color diamonds, we maintain a consistently luxurious standard across every collection.
What Is Diamond Clarity?
Diamonds can contain internal characteristics known as inclusions and external characteristics known as blemishes. These features vary from stone to stone and are evaluated according to their number, size, position, nature and visibility. Clarity grades evaluate the number, size, position, and visibility of these characteristics. The standard clarity scale includes: FL: Flawless, IF: Internally Flawless, VVS1-VVS2: Very, Very Slightly Included, VS1-VS2: Very Slightly Included, SI1-SI2: Slightly Included, I1-I3: Included Most inclusions are microscopic and invisible without magnification.
The Luscious VVS Standard: Exceptional Purity
At Luscious Diamonds, every center stone is selected with a VVS clarity grade. Even under 10x magnification, the inclusions within a VVS diamond are extremely difficult to identify. To the naked eye, these diamonds appear exceptionally clean, preserving the stone’s transparency and allowing light to travel freely throughout the crystal. The result is remarkable brilliance, exceptional purity, and a visibly refined appearance.
What Is Diamond Carat?
Carat is the standard unit used to measure a diamond's weight. One carat equals 200 milligrams. Many people assume that a higher carat weight automatically means a better diamond, but size alone doesn't determine a diamond's beauty or value. A diamond's overall appearance is influenced by the balance between all four characteristics: cut, color, clarity, and carat weight. Two diamonds with the same carat weight can look remarkably different depending on how they are cut and the quality of their proportions.
At Luscious Diamonds, Exceptional Quality Comes First.
Choose the shape that speaks to you. We'll apply the Luscious Standard to every centre diamond we select.
Educational Resource - International Diamond Grading Standards
Learn about the diamond grading system and how inclusions affect a diamond's appearance and value from the World's Largest Independent Grading and Accreditation Services Providers. Luscious Diamonds follows internationally recognized grading standards used by the International Gemological Institute (IGI) and Gemological Institute of America (GIA).
To learn more about the official standards used to evaluate Cut, Color, Clarity, and Carat, explore these educational resources:
IGI Diamond 4Cs Education Guide.
Source: International Gemological Institute (IGI). IGI is a registered trademark of the International Gemological Institute. Gemological Institute of America (GIA). GIA is a registered trademark of the Gemological Institute of America.